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Effective Date

Effective Date: 24 July 2024

Overview

The Broken Leash Inc. (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our websites, TheBrokenLeash.biz and TheBrokenLeash.com (the “Sites”), and use our services.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Sites includes:

1. Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Sites, make a purchase, or when you choose to participate in various activities related to the Sites, such as online chat and message boards.
2. Derivative Data: Information our servers automatically collect when you access the Sites, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Sites.
3. Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Sites. We store only very limited, if any, financial information that we collect.
4. Data from Arryved: As part of our integration with Arryved, we collect transaction-related information processed through their platform. This includes payment information, purchase history, and customer interaction data.
5. Data from Gingr: Our member portal is managed by Gingr, where users can create profiles, update personal information, and manage memberships. We collect and store data provided through Gingr, including user profiles, membership details, and pet information.
6. Data from Contact Forms: Information provided through website contact forms, including name, email address, and any additional information you provide in your message.
7. Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our Sites and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Sites. We use cookies for the following purposes:

• Essential Cookies: Necessary for the website to function properly.
• Analytics Cookies: Used to collect information about traffic to our Sites and how users use our Sites. The information gathered does not identify any individual visitor. It includes the number of visitors to our Sites, the websites that referred them to our Sites, the pages they visited on our Sites, what time of day they visited our Sites, whether they have visited our Sites before, and other similar information. We use this information to help operate our Sites more efficiently, to gather broad demographic information, and to monitor the level of activity on our Sites. We use Google Analytics for this purpose.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Sites to:

• Create and manage your account.
• Process your transactions and send related information, including purchase confirmations and invoices.
• Manage your orders and deliver the products and services you request.
• Improve our website and customer service.
• Respond to your comments, questions, and requests and provide customer service.
• Communicate with you about promotions, upcoming events, and news about products and services offered by The Broken Leash Inc and our selected partners.
• Personalize and improve the Sites, and provide advertisements, content, or features that match user profiles or interests.
• Send you marketing and promotional communications.
• Enable user-to-user communications.
• Enforce our terms, conditions, and policies.
• Protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities.
• Comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations, and our policies.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. Specific third-party services include:
• Arryved: For e-commerce functionalities and payment processing.
• Gingr: For managing user profiles, memberships, and pet information.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
• Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

Data Security

We prioritize the security of your personal information. We implement various security measures to maintain the safety of your personal data when you place an order or enter, submit, or access your personal information. These measures include:

• Encryption: All sensitive information (such as credit card numbers) is transmitted via Secure Socket Layer (SSL) technology and encrypted during transmission.
• Access Controls: Access to personal data is restricted to authorized personnel only. These individuals are required to maintain the confidentiality of your information.
• Regular Audits: We conduct regular security audits to ensure our systems remain secure and compliant with industry standards.
• Third-Party Services: We use trusted third-party services like Gingr and Arryved to manage certain aspects of our operations. These services are also committed to data security and have their own measures in place to protect your information.
• Website Security Measures: To protect the overall website integrity, we use brute force protection, DDOS protection, malware scanning, and other security measures as part of our server and network infrastructure.

Data Retention and Deletion

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Our data retention policy includes:

• Retention Periods: Personal data related to transactions is retained for a period of 7 years, while information provided for newsletters or memberships is retained until you opt out or request deletion.
• Deletion Requests: You have the right to request the deletion of your personal data at any time. To make such a request, please contact us at hello@thebrokenleash.biz. We will respond to your request within 30 days and securely delete your data as per our policy. For data managed through Gingr, you can delete your profile and personal information through their member portal.

Data Breaches

Despite our efforts to protect your personal information, no security measure is perfect or impenetrable. In the event of a data breach, we have a protocol in place to respond promptly and effectively:

• Detection: We continuously monitor our systems for potential vulnerabilities and breaches.
• Response Plan: Our incident response plan includes immediate steps to mitigate the breach, assess the impact, and implement measures to prevent future occurrences.
• Notification: If a data breach occurs, we will notify affected users within 72 hours of becoming aware of the breach. Notifications will include information about the breach, the data involved, and steps users should take to protect themselves.

User Rights and Consent

We respect your privacy and provide you with the ability to manage your consent and preferences regarding the collection and use of your personal data:

• Opting Out of Marketing Communications: You can opt out of receiving our marketing communications at any time by clicking the “unsubscribe” link in our emails or by contacting us at hello@thebrokenleash.biz.
• Managing Cookies: You can manage your cookie preferences through your web browser settings or by using the “Preferences” link on our website. If you choose to disable cookies, some features of our website may not function properly.
• Essential Cookies: Necessary for the website to function properly.
• Analytics Cookies: Used to collect information about traffic to our Sites and how users use our Sites. The information gathered does not identify any individual visitor. It includes the number of visitors to our Sites, the websites that referred them to our Sites, the pages they visited on our Sites, what time of day they visited our Sites, whether they have visited our Sites before, and other similar information. We use this information to help operate our Sites more efficiently, to gather broad demographic information, and to monitor the level of activity on our Sites. We use Google Analytics for this purpose.

Accessing, Modifying, and Deleting Your Data

You have the right to access, modify, or delete your personal data. Here are the steps to exercise these rights:

• Accessing Your Data: You can request a copy of the personal data we hold about you by contacting us at hello@thebrokenleash.biz. We will respond to your request within 30 days.
• Verification Process: To ensure the security of your data, we will verify your identity before providing access. This may include requesting additional information or documentation.
• Modifying Your Data: You can update your personal information directly through your profile on the member portal provided by Gingr, or by emailing us at hello@thebrokenleash.biz with the details of the changes required.
• Deleting Your Data: You can delete your profile and personal information through the Gingr member portal. Alternatively, you can request the deletion of your personal data by contacting us at hello@thebrokenleash.biz. We will respond to your request within 30 days and securely delete your data as per our policy.

Consent for Data Collection and Use

By using our website and services, you consent to the collection and use of your personal data as described in this policy. If we make significant changes to our data collection and use practices, we will notify you by posting the updated policy on our website with an effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Children’s Privacy

Our website and services are intended for adults 18 years and older. We do not knowingly collect personal information from children under the age of 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@thebrokenleash.biz so we can take appropriate action.

Contact Information

If you have any questions or concerns about your privacy or our data practices, please contact us at:

The Broken Leash Inc.

8811 Old University Blvd,

North Charleston, SC 29406

Email: hello@thebrokenleash.biz

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated effective date. Your continued use of the Sites after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.